Sunday, August 23, 2009
Space Marines vs. Jungle Smurfs
Mattel has revealed their upcoming toyline based on James Cameron's Avatar. (That's the one with the CGI blue aliens, not the one with the flying bald kid.) What's interesting is that they're doing so on established social websites Flickr and Twitter, instead of their own website. I suppose that says more about what's considered the best ways to disseminate information these days. I didn't think the Avatar trailer was too compelling, but the promise of some mech action is still going to be a big draw for me. You can see the rest of the toys on Mattel's Flickr page. There's a decent mix of aliens and military types. It looks as though there will be there will be figures in two different scales. The larger more detailed figures carry the name "Movie Masters" which is what Mattel has called their collector oriented The Dark Knight and Ghostbusters lines. The smaller figures are probably 3.75 inches and will be compatible with the vehicles. If you pay close attention to the characters' names you can easily figure out what will probably be a big aspect of the plot, but I won't give it away here. You know, the female blue alien appears to be awfully under-dressed, at least by the typical standards of a mass market toyline. I guess they can get away with it because she's not human but she does possess enough humanoid attributes. It's probably very wrong of me that I even noticed this.