Thursday, April 12, 2012
Funimation's Packaging In Action
In my last write-up I dealt with how much the Blu-ray market has exploded, but it's still somewhat small. This can be seen in the way retail stores stock it. Whereas DVDs are categorized by multiple genres, Blu-ray discs get separated into very few. At Best Buy Blu-ray is separated into sections for Family, TV, 3D and everything else. That everything else includes Anime. Funimation, the biggest U.S. anime distributor, wants anime fans to be able to find their titles in the anime DVD section. They began releasing Blu-ray & DVD combo packs in DVD sized packaging. Now that didn't bother me but plenty of other Blu-ray collectors complained. So Funi's new solution is that Limited Edition sets will be the same style of chipboard box but now they're Blu-ray sized. They come with a cardboard spacer to give it the dimensions of a DVD case, but once you open it up you can throw the spacer away and you're left with a Blu-ray cases in a Blu-ray sized box. The non-Limited Editions will also come in Blu-ray cases but in a DVD sized slipcover with a bit of cardboard inside to make the smaller case fit into the larger slipcover. You can see see both types of packaging demonstrated here, which I recommend because I'm not sure how well I can describe them. I think I'm pretty accepting as far as collectors go but I find the "Blu-ray case in DVD slipcover" to be a pretty weird reaction to what's already a non-problem. I own one in the form of .hack//Quantum and the slipcover arrived quite beat up which I think is an inevitable outcome of having empty space within flimsy cardboard. But that's what we're going to have to live with if it means the product is stocked where Funimation wants it to, right?